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Our customer promise

Customer Promise Seriously FUN

We care, not just a little – we care a whole lot.

We care about your child, we care if they enjoy their swimming experience and leave us feeling happy.⁣

We care when as parents, you arrive at your first lesson feeling nervous of handing over your little angel and we’ll do everything we can to make you feel at ease.⁣

We care if your child needs a little more help or time adjusting to a new class or new skills and our teachers will make them feel safe and at home.⁣

We care when you want to talk to us about how your child is getting on and we help you understand the learning process.⁣

So that’s our promise, that we’ll care about you and your child.

Your guarantee

Our Guarantee Seriously FUN

It’s simple, we want you and your child to love your swimming experience with us.

So take the pressure off you when bringing your child for the first time we offer the following guarantee:

We will work closely with you and your child to ensure they have the best possible chance of learning to swim.

If your child is nervous, our fully trained staff will do their best to put them at ease and gradually encourage participation in the lesson.

If your child needs to change class, this will be picked up by our team and we will make any necessary adjustments.

In the beginning

Janet Madden Teaching Seriously FUN

Back in 1990, Janet Madden hired some pool time at Beechwood School in Slough and J.M. Swimming Schools (now Seriously FUN Swimming Schools) was born.

Janet’s unique mix of small classes, personal service and a caring, fun approach soon won many loyal customers and the swim school started to grow.

Today, Seriously FUN help many babies, children, young adults and parents enjoy the water and learn essential swimming and lifesaving skills.

Janet’s passion for customer service, FUN and high quality swimming lessons will continue to set new standards.

A family business

Seriously FUN Family Business

Seriously FUN Swimming Schools was established in 1990 by Janet Madden.

Janet has a background in diving and is extremely passionate about working with children and helping them achieve in a gentle and caring way.

In 2000 Janet’s sons Phillip (left) and Jonathon (right) came on board full time and to help grow the business.